First enter the list of products via the menu on the left

You can choose between:
The advantage of fast/basic is that it can often retrieve product images and price automatically from your site.
By default it is quick/basic on direct button click:

To create with all fields, click the down arrow on the button and select 'Add Product':

In this video you can see how with tips and tricks for how to do it the easiest by using all fields, as well as which fields are the most important to get a good search for competitors: