Price optimization

Set prices smarter, not just lower: Increase sales and profit automatically

Stop guessing. Our platform uses data to automate your pricing, so you always stay competitive and profitable.

Selling at a profit

Your prices shouldn't just follow everyone else

Not every seller has the same appeal to customers – and price isn't the only factor that determines who wins the sale.

  • Segment your products and set a strategy for each group
  • Focus on the competitors that matter
  • Stock status and shipping costs are often decisive
Illustration: two shopping bags with percent signs

What price optimization takes into account

  • Segmentation

    Different product categories often face different market conditions. You can set up an automated, dynamic pricing strategy for each one – right down to a single product.

  • Shipping

    Customers often look at shipping costs too. Get an overview of shipping costs in the market and let them factor into your pricing dynamically when relevant.

  • Stock status

    An out-of-stock item is rarely a real competitor. By including stock status in your pricing rules, you can always focus on competitors with products in stock.

  • Cost prices as a safeguard

    Protecting your profit matters – especially with automatic pricing. Your cost prices are updated directly and can be used on our platform.

  • Your own campaigns

    When you run your own campaigns, for example around specific events, dynamic pricing can be set to leave your campaign prices unchanged.

  • Automatic updates or price suggestions

    A price calculated from market data can be updated automatically, directly in your webshop platform – or you can get a list of price suggestions awaiting your approval.